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Ticket Broker
AllState Ticketing Purchased by Travelocity
Travelocity purchases LV ticket seller
Wednesday September 1, 2004
By MATTHEW CROWLEY
REVIEW-JOURNAL www.lvrj.com Reprinted in it's entirety
Travelocity, an online travel arranger, on Tuesday said it
acquired Allstate Ticketing, a Las Vegas show tickets and
tour seller, for $25 million in cash.
Travelocity, a unit of Sabre Holdings Corp. of Southlake,
Texas, also acquired the Allstate Ticketing brand and
showtickets.com Web site. The deal closed Monday.
Allstate Ticketing, founded in 1973 by Robert Adams and
Donald Adams, sells tickets to 60 Las Vegas shows and
manages box offices for four Las Vegas casinos: the
Flamingo, Harrah's, Rio and Sahara. The company operates 20
additional ticket booths, including one at McCarran
International Airport.
Allstate owns exclusive rights to operate ticket booths at
Hoover Dam and sells tours to the dam, the Grand Canyon and
Lake Mead.
Penny Stegeman, Allstate's vice president of finance and
operations, said her company last year sold about 30 percent
of all show tickets sold for Las Vegas venues with 2,500
seats or fewer, about 3.7 million tickets in all.
Under the deal, Allstate Ticketing, which has headquarters
at 1421 E. Sunset Road, will operate as a Travelocity
subsidiary. Ross Mantione, Travelocity's vice president of
partner marketing, said all 200 of Allstate Ticketing's
employees will keep their jobs.
Also, he said, Stegeman, a nine-year Allstate employee, will
continue directing the ticket-and-tour company's day-to-day
business.
Stegeman said: "It was very important to me that all of my
staff remain and be very much involved in the company's
future. They've been champs as we've gone through this
(deal)."
Mantione said the deal makes sense for Travelocity because
the company arranges more trips to Las Vegas than anyplace
else. He wouldn't say how many trips, though.
"Las Vegas is our number one market; we are very committed
to the Las Vegas marketplace," Mantione said. "One rationale
for the acquisition is to try to enhance the overall travel
experience for our customers."
Travelocity will be able to broaden its sales by packaging
trips and tours with travel, Mantione said. Also, he said,
Travelocity will be able to handle Las Vegas customer
service face to face, rather than remotely by telephone or
electronic mail.
Stegeman said the deal weds Allstate Ticketing's
on-the-ground network with Travelocity's wide Web audience.
Stegeman said her company does about 80 percent of its sales
directly in person.
Sabre Holdings shares fell 30 cents, or 1.29 percent,
Tuesday to close at $23.
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